Thursday, February 1, 2007

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The IT Job Market

Tonight we'll get an updated look of the IT job market. What are the starting salaries and is outsourcing still effecting hiring in the U.S. We'll also hear about UMBC's outreach efforts to interest high school students in a career in the IT field.

Andrew Sears, Ph.D.

Professor & Chair, Information Systems Department
Director, Interactive Systems Research Center at UMBC

 UMBC Information Systems Department
 UMBC Interactive Systems Research Cente

Harford County Plans for Growth

This week Harford County officials unveiled their plan for land-use, transportation upgrades and other steps needed to prepare the county for the growth expected in the Aberdeen area from the nationwide military base realignment. Tonight we'll look at those plans.

Thomas Sadowski

Chairman, Harford County Base Realignment Planning Advisory Commission
Executive Vice-President, Economic Alliance of Greater Baltimore

 Harford County BRAC Info
 Economic Alliance of Greater Baltimore

Would you pay $2.6 million for a 30 second advertising spot?

When the Chicago Bears take on the Indianapolis Colts in Miami for Super Bowl XLI on February 4, one thing remains clear, advertisers seem eager to pay record amounts for what is typically the most-watched television event of the year.

More than a dozen marketers (including Anheuser-Busch, FedEx, General Motors and the Frito-Lay and Pepsi-Cola divisions of PepsiCo) have agreed to pay an estimated average of $2.6 million for each 30-second commercial that will appear during the CBS broadcast of the game.

But are the ads really worth the prices advertisers are paying for them? And how are marketers trying to stand out? In this edition of Smith Business Close-Up with the University of Maryland's Robert H. Smith School of Business, Roland Rust, the David Bruce Smith Chair in Marketing, Marketing Department Chair and Executive Director of the Center for Excellence in Service, gives his expert advice on why advertising during the Super Bowl is so lucrative.